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Let's Talk Sugar.

Let's Talk Sugar.

In today's health-conscious world, the impact of sugar on our diets has become a hot topic of discussion. We understand the growing concerns surrounding sugar consumption and the desire for transparency when it comes to the ingredients in our products and we often receive a multitude of queries about its presence. In this blog post, we aim to address these questions head-on, providing insights into why we use sugar in our supplements.

Importance of taste.

The small amount of sugar used in our gummies is primarily intended to enhance the flavour profile, bringing out the natural flavours that make each bite a delightful experience. Sugar also contributes to the delightful chewiness that gummy enthusiasts adore. Its presence creates the perfect balance between softness and firmness, resulting in a satisfying mouthfeel that enhances the overall snacking experience. We understand the importance of creating supplements that not only have the most efficacious formulations possible, but that taste delicious, so you actually want to take them.


Natural preservation.

In our commitment to providing high-quality gummies, we prioritise preserving freshness without compromising on taste. Sugar, as a natural preservative, helps extend the shelf life of our products. By reducing water availability and creating an inhospitable environment for microorganisms, sugar plays a vital role in maintaining the integrity and quality of our gummies.

Context Matters.

The added sugar we use comes in the form of glucose derived from fermented corn, and sucrose obtained from sugar cane and is 1.5-2g on average per gummy. This is roughly equivalent to eating about 6 raisins or an eighth of an orange. And remember, not all sources of sugar are equal. Some sources, such as whole fruits, come with additional vitamins, minerals and fiber. So with every sugar source, you have to consider what else you’re getting along with it. Sure, you may be consuming a very small amount of sugar with our supplements, but you’re also getting a plethora of essential vitamins, minerals and botanicals. To put this into context, we’re talking about 10-15% of your daily RDA of sugar for 100% or more of the essential vitamins, minerals and botanicals.

Take our Supercharged Energy Gummies for example...

Committed to continuous improvement.

As a company dedicated to innovation, we continuously seek ways to improve our products. This includes exploring alternative sweeteners and ingredients to further reduce sugar content without compromising on taste or quality. We remain committed to evolving and adapting to the ever-changing landscape of nutrition to provide you with even more options in the future.



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