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Our Story.

Discover the story of Known Nutrition.


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Use this section to promote a particular feature with editorial video.

Our Mission

Ever since the brand was founded, our mission has been to empower people to take control of their health and well-being through naturally formulated supplements that work and taste good.

Understanding that taste plays a crucial role in adherence to a healthy lifestyle, we set out to create products that not only deliver real deal benefits but also taste great. We believe that when something tastes good, you're more likely to enjoy taking it, making it easier to incorporate into your daily routine. Our goal is to break the misconception that nutrition and flavour are mutually exclusive, and instead, offer products that truly help people in their journey towards better health.

We have a team with over four decades of experience in the health supplements industry, to ensure we always develop the very best products with real benefits. With a relentless focus on innovation, and never compromising on taste, we are revolutionising the industry with the most comprehensive range of tasty, effective supplements that are enjoyable and accessible for all.

Join the Known Nutrition movement today and discover a new world of wellness that's full of flavour and free of compromise.

Known to be more.

Known to work.

We have a relentless focus on innovation and combine our market-leading technologies with scientifically backed ingredients to create formulas that work.

Known to taste good.

Our supplements must taste good; we'll never compromise on that. By making our products delicious and fun to consume, we can help you form that crucial habit and get the very best for your health and wellbeing.

Known to do right.

We prioritise natural ingredients, free from GMOs, artificial colors, and flavors. With responsible sourcing, cruelty-free practices and recyclable packaging, we aim to be good for both you and the planet.

Known for value.

We want to empower people to take control of their health and well-being. We strive for total inclusivity, with the most comprehensive range of tasty supplements on the market that won’t break the bank.

Our promise.

Always clean, safe, effective and delicious!

Science backed ingredients

Nutritionist formulated

High efficacy formulas

No artificial colours or flavours

No preservatives


Responsibly sourced

Always tastes great

Vegan (where possible)

Dairy free

Gluten free

GMP, BRC and FDA certified manufacturing partners

Meet our Nutritionist

Ashley English, Head of Product Development, MSc Human Nutrition

Ashley has a background in product development in the health and wellness sector spanning 9 years, primarily in vitamin and mineral supplements along with sports nutrition and weight management.

"The approach taken to Known's product development has been to explore and adopt innovative product formats that offer a new perspective on how to optimise nutrient intake. Our products are scientifically formulated, combining vitamins, minerals and plant based ingredients to create highly effective and efficacious products. Offering products that have real benefits, paired with a great taste, is of the utmost importance to me as a great tasting supplement will always be easier to incorporate into your daily routine, and this is how you will really gain the maximum benefits of our amazing supplements."