Your cart

Your cart is empty

Take advantage of our special offer with a 3 for 2 deal, where you only pay for two items, and the cheapest one is absolutely free!

Known to be more.

We’re more than just a nutrition brand, we’re a movement that believes in the power of nutrition to transform lives.

Our mission is to empower people to take control of their health and well-being through naturally formulated supplements that work and taste good.

Known to Work.

We have a relentless focus on innovation and combine our market-leading technologies with scientifically backed ingredients to create formulas that work.

Known to taste good.

Our supplements must taste good; we'll never compromise on that. By making our products delicious and fun to consume, we can help you form that crucial habit and get the very best for your health and wellbeing.

Known to do right.

We prioritise natural ingredients, free from GMOs, artificial colours, and flavours. With responsible sourcing, cruelty-free practices and recyclable packaging, we aim to be good for both you and the planet.

Known for value.

We want to empower people to take control of their health and well-being. We strive for total inclusivity, with the most comprehensive range of tasty supplements on the market that won’t break the bank.

About our Ingredients.

Our experts scour the globe for the highest-quality most effective ingredients, always backed by science.

“I’m obsessed with the known gummies. My house is always stocked up on them. They taste so delicious, and I love the variety they have for men and women! My favourites are Apple Cider Vinegar, Biotin & Sleep Better."

– Roxie Nafousi, Author of Sunday Times Bestseller MANIFEST



From the blog.

The Science Behind Collagen Supplementation

The Science Behind Collagen Supplementation

In the quest for youthfulness and vitality, collagen supplementation has emerged as a beacon of hope. But what is the science behind these trendy supplements, and how do they work...

Read more
The Secret to a Restful Night's Sleep

The Secret to a Restful Night's Sleep

Are you tired of tossing and turning, struggling to find that elusive state of relaxation that leads to a good night's sleep? You're not alone. In today's fast-paced world, quality...

Read more